اإلقناع: القلب النابض القتصادنا بقلم بروفيسور/ كيرت مورتنسن رئيس المعهد الوطني األمريكي للقيادة الكاريزما
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Persuasion: The Heartbeat of Our Economy
By Professor/ Kurt Mortensen
President of The National American Institute For Leadership And Charisma
We live in a world where the power of persuasion is of extraordinary and critical importance.
Every encounter known to mankind is an attempt to gain influence or to persuade others to our
way of thinking. Regardless of age, profession, religion, or philosophical beliefs, people are
always trying to persuade each other. We all want to be able to persuade and influence so others
will listen to, trust, and follow us. A recent study by economists found that a whopping 26% of
gross domestic product was directly attributable to the use of persuasion skills in the
marketplace. Persuasion is the gas to our economy’s engine. Think about it – 2.3 trillion dollars
of our gross domestic product comes from the skills of persuasion and influence. You never see
large corporations downsizing their sales forces. Sales professionals are assets to the company,
not liabilities. Master Persuaders will always find employment, even in the slowest of
economies.
The ability to persuade is power, for good or for bad. Think of all the people in your life who
have persuaded you to reach higher and achieve greatness. Persuasive people keep kids off
drugs, prevent wars, and improve lives. Persuasive people also get kids on drugs, stir up wars,
and destroy lives. We want to focus on the power of persuasion for the improvement and
betterment of ourselves, our friends and families, and our communities. Let’s face it, though:
Most of us are not born persuaders. For the majority of us, the arts of persuasion and influence
are not gifts we inherently possess. Sure, there are the stereotypical persuaders who are naturally
friendly, outgoing, and loud. Research reveals, however, that some of the best persuaders are
actually introverts.
For many, the notion of becoming a Master Persuader means being forceful, manipulative, or
pushy. Such an assumption is dead wrong. Tactics like these might get results for the short
term, but Magnetic Persuasion is about getting results for the long term. Lasting persuasion isn’t
derived from calculated maneuvers, deliberate tactics, or intimidation. Rather, proper
implementation of the latest persuasion strategies will allow you to influence with the utmost
integrity. People will naturally and automatically trust you, have confidence in you, and want to
be persuaded by you. In short, they will want to do what you want them to do.
It is a common misconception that only individuals involved in sales, marketing, or leadership
positions need to learn the laws of persuasion. This is simply not true! Sales professionals,
business managers, parents, negotiators, lawyers, coaches, speakers, advertisers, and doctors
alike can use these skills. Everyone needs persuasion skills, no matter their occupation. What
people don’t realize is that we practice persuasion techniques and tactics daily with everyone
around us! People constantly study one another, trying to figure out how to get someone to do
what they want them to do. Needless to say, mastering communication and understanding
human nature are essential life lessons if we want to effectively persuade and influence people.
We can’t get anywhere in life unless we are able to work with other human beings. It is through
our dealings with others that we achieve success. No one is self-sufficient. Everything of
